I just spent a week in New York for the One Club Advertising Festival and here is my assignment assessment of what I learned.
New York Baby!
After this trip, I have a new found excitement that is consuming my work and social life. I grew closer to the people in our group and had a great experience interacting with professionals in the industry and viewing how the seniors handled their business. Fortunately, I had the opportunity to talk and listen to some of the brightest minds in advertising during the week. Besides inhaling a pound of street dust and almost dying in a cab ride, I took a lot away from this trip.
1. Don’t Piss Off Your Waitress At A Wine & Chocolate Bar
As with the fiery pinot-wielding psycho waitress, don’t make people mad. Everyone around you, your teachers, friends and classmates, will all remember if you were good to them once upon a time and vice versa. If you need a job, feedback, or just a floor to sleep on, the connections you make now will carry you through your career. The industry is a very personal one and if you’re an asshole, have fun finding a job and friends! Also, I ordered a beer at a wine & chocolate bar, for which I saved losing a man card, and the waitress was appalled.
2. New York Cab Drivers Are Nuts
My group and I could not flag down a cab in a city littered with yellow cars for more than 15 minutes. Just as we were about to hoof it home, we caught the craziest New Yawk cabby of all time. He got out in the middle of the street to get a neighboring lady’s phone number in a mini van. You always have to take chances and work hard and good things will eventually happen. No one said life is easy and advertising is no different. Always work like you have a hill to climb, always be changing and always be happy for others.
3. I Spent $10 Dollars On One Damn Drink
New York is expensive, but it is also a crazyfest full of different opportunities and challenges. I may have spent $10 on a drink, but I took that drink to the lawn of the New York Public Library. There are so many opportunities and places that advertising can bring you to, if you are flexible and willing to put in the work. I spent time in 6 different agencies and each one of them told me how much work they have on a daily basis and how much money they’re plugging into living in such an expensive place. Still, every one of them said how much they love their situation and wouldn’t change it.
4. Take the Q Downtown Toward Brooklyn And Get Off At 32nd
I have to admit, at first I wasn’t thrilled in the slightest about taking the New York Subway to all my destinations. Underground in a rat infested tin can traveling at high speeds to boroughs that I haven’t even heard of? However, it turned out to be great; I made new friends with 40s, didn’t get rabies from a pigeon and I used it everyday to get all around NYC. Another good tidbit that was drilled firmly into my cerebellum was to never say no to assignments and campaigns when you’re starting out. Every assignment, no matter how lame and whitey tighty it feels, can turn into being some of your best ideas and work. Always try new things and don’t be close-minded. You’re young, in a big city, excited and ready to go, don’t give anyone a reason to not hire you.
5. I’m In The Greatest City In America, Next To Denver
Let’s be honest for a moment: How lucky are we as students? I just missed a week of school to go to New York City and listen to guys dressed in the same clothes as me talk about coming into work at 10 and writing about gorillas playing drums to Phil Collins. We are so incredibly lucky to be in college, have supportive families and have the different opportunities in front of us. Take advantage of every interview, lesson, interaction and connection that you can. Don’t sacrifice your morals or what makes you, you. Be yourself, work hard and be courteous to everyone around you and kick ass in life. NY’s cool, but I can’t believe I couldn’t get a Denver Omelet, that’s straight disrespect.
